La cervesera Keler és, des de fa uns anys, un dels patrocinadors oficials de la Real Societat i, com la Real, és un producte de qualitat, amb bon gust, amb caràcter i sempre fidel. Però més que coneixer-la pel seu sabor, del qual vaig poder gaudir aquest estiu a Donosti, conec Keler per les seves promocions i els seus anuncis de suport a l'equip. El seu últim treball de màrqueting ha estat presentat aquesta setmana i aquí en vull deixar el resultat, crec que pot agradar a tothom (i a un servidor li posa els pèls de punta).
Però l'anunci de Keler que més sensació va causar i que, des de fa ben poc, continuava en antena a la televisió basca ve tot seguit. Com el vídeo anterior, aquest també ens parla de la fidelitat, de la lleialtat a l'escut, tant en temps d'abundància com, sobretot, en èpoques difícils (com les darreres temporades d'Anoeta).
Una altra de les promocions de Keler sobre la Real va ser la de popularitzar una cançó pel centenari de l'equip, que es va celebrar fa uns mesos. Es titula Cien años, cien páginas i fa un recorregut a la història del club i ens carrega d'optimisme per la temporada vinent (de ben segur que ja competint a la màxima categoria).
Per últim, tot i que no té res a veure amb Keler, m'agradaria incloure un anunci del club per promoure una campanya dirigida a l'afició perquè acudeixi a Anoeta a seguir a l'equip. Espero que també agradi.
Keler amb la Real Societat
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Ja em perdonaràs però el primer és bastant pèssim.. és molt facilón i no arriba.. el segon sí que està molt bé, és el millor amb diferència, fins i tot a mi se m'ha posat la pell de gallina (crec que ja l'havia vist però)
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